Unit

Embedded financial services are popular, as companies look for ways to attract customers with easy payment options and branded payments cards. Unit seeks to differentiate itself by providing a flexible, white label solution, that allows its customers to simply embed Unit's offerings within their product with easy API integrations. This has gained it a large and growing customer base including the likes of Homebase and Wingspan.

Unit's valuation exceeded $1 billion at its last fund raise in 2022, making it the first unicorn in the banking-as-a-service space. It is using this funding for product development, most recently moving into issuing charge cards. While this may bring it into competition with heavyweight incumbents Brex and Ramp, Unit's solution is more cost effective and flexible for smaller companies, and ties in with its existing offering. If this move is successful, Unit is well on its way to its goal of becoming a name ubiquitous among businesses while being unknown to the end user.