Staff Data Scientist, Northbeam
+ Equity
Marketing intelligence platform
Open for applications
Marketing intelligence platform
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
The new standard for eCommerce intelligence.
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Company mission
The new standard for eCommerce intelligence.
Few candidates hear
back within 2 weeks
112% employee growth in 12 months
Our take
Traditionally in-person stores used a plethora of consultants, accountants and agencies to seek improvements that would boost their bottom line. Now, in the age of internet-enabled commerce, data richness and a totally new customer acquisition landscape has made those services irrelevant.
Instead, startups like Northbeam have emerged to fulfil those roles for the modern age. In particular, Northbeam provides services for eCommerce intelligence. That means applying machine learning and first-party data to drive more efficient and scalable marketing strategies.
Northbeam received substantial funding in 2022 that is being used to expand its machine-learning capabilities, especially since the 2021 Apple iOS updates. These updates made it more difficult for brands to track consumer behavior across the internet and to accurately advertise to the users most likely to buy their products. Machine learning advances will undoubtedly help Northbeam get ahead of this curve.
Steph
Company Specialist at Welcome to the Jungle
Funding (1 round)
Aug 2022
$15m
SERIES A
Total funding: $15m
Leadership
Austin Harrison
(CEO)Previously helped build the first audience panel for NetRatings which went public in 1999 and Nielsen acquired the last 40% in 2007 for $327M.