Staff Data Scientist, Northbeam
+ Equity
Marketing intelligence platform
Job no longer available
Marketing intelligence platform
21-100 employees
Job no longer available
+ Equity
21-100 employees
Company mission
The new standard for eCommerce intelligence.
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Company mission
The new standard for eCommerce intelligence.
Our take
Traditionally in-person stores used a plethora of consultants, accountants and agencies to seek improvements that would boost their bottom line. Now, in the age of internet-enabled commerce, data richness and a totally new customer acquisition landscape has made those services irrelevant.
Instead, startups like Northbeam have emerged to fulfil those roles for the modern age. In particular, Northbeam provides services for eCommerce intelligence. That means applying machine learning and first-party data to drive more efficient and scalable marketing strategies.
Its recent integration with MNTN highlights how that role is evolving even further, bringing channels like connected TV into a single, trusted measurement framework. By replacing fragmented reporting and intuition with clear, data-backed insights, Northbeam is positioning itself as essential infrastructure for modern eCommerce decision-making.
Steph
Company Specialist at Welcome to the Jungle
Funding (1 round)
Aug 2022
$15m
SERIES A
Total funding: $15m
Leadership
Austin Harrison
(CEO)Previously helped build the first audience panel for NetRatings which went public in 1999 and Nielsen acquired the last 40% in 2007 for $327M.
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