Head of Mobile Engineering, Gener8 Ads
Data privacy, control and advertising software
Be an early applicant
Data privacy, control and advertising software
21-100 employees
Be an early applicant
21-100 employees
Company mission
To empower people to understand, control and be rewarded for their data.
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Company mission
To empower people to understand, control and be rewarded for their data.
Our take
Gener8 Ads is trying to simultaneously give companies and media agencies access to better advertising leads, while giving public users more control over – and the chance to profit from – their own data.
The company offers internet users a range of products including a browser, app an and existing browser extension, in which they can elect to share their anonymised data in return for redeemable rewards or simply browse in total privacy. The appeal for advertisers is the promise of a more personal approach, reaching only those who would be interested in their products.
Amidst all the noise surrounding data privacy, Gener8’s solution is a clever one. Indeed, the company gained immense traction after an appearance on BBC’s Dragons’ Den which went viral, and was hailed the show’s best ever pitch. Unsurprisingly, the TV appearance led to a successful funding round, which helped the company to accelerate growth. Further funds have also been secured that have supported the launch of Gener8's app as it looks to disrupt the big tech giants.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Your choice of computer hardware
- Annual training and conference budget
- Regular team days out
Funding (last 2 of 3 rounds)
Jun 2024
$2.7m
ANGEL
Mar 2023
$6.7m
ANGEL
Total funding: $12.2m
This company has top investors
Leadership
Sam Jones
(Founder & CEO)Sam spent 7 years at Red Bull including a spell as Global Brand Manager. Prior to this, they founded nightclub promotional company 212 and nightclub ticketing app Hit The Town.
Jobs (3)
Software Engineering
Sales & Account Management