Corporate Senior Financial Analyst, Opendoor

This buying and selling model doesn't come without risk. The longer Opendoor keeps a property, the lower its profit margin. However, Opendoor's performance has been anything but disappointing; it went public in 2021, with its pre-SPAC merger presentation calling for $3.5 billion in revenue. Its actual revenue trounced it, coming in at $8 billion - more than double its estimate.

Opendoor's largest competitor, Zillow, dropped out of the space in late 2021 because it struggled to price the homes it acquired accurately. Opendoor's closest remaining competitor is Offerpad, which does just a fraction of the transaction volume that Opendoor does. With strong earnings coming out of 2024, OpenDoor is looking at transforming its operations in 2026, with new management, a volume-driven strategy and an acquisition spree expected. If Opendoor can continue to ride on its long-term success, it will have an enormous lead on existing and future competitors, positioning it to securely become the overwhelming market leader.