Senior Analyst, Super

The company has tried-and-tested this approach with its flagship and original platform Snaptravel, which delivers travel deals via a text-like interface across Messenger, WhatsApp, and SMS. It proved a hit, crossing the $1B sales mark with nearly half of sales coming from repeat customers. This is substantial, as any significant overhaul of how people shop requires both efficacy and popularity to catch on - Snaptravel has both, which bodes well for the broader Super brand.

The recent boom in eCommerce has spilt over into a marked increase in mobile commerce, too. With Gen Z more likely to shop using mobile, and this demographic maturing into a substantial consumer demographic, Super, with some serious funding to its name, is poised to lead a bold and lucrative new wave in online shopping.