Business Development Associate, TerraCycle

This is increasingly important as modern packaging becomes more complex and traditional recycling struggles to keep up. TerraCycle creates dedicated routes for these material, often working with brands to take responsibility for their waste. So, by making recycling more accessible and practical, it shows that much of what we thro away can still be reused with the right systems in place.

More recently, the company has focused on growing participation as much as processing. New recycling programmes expand the types of waste it accepts, while initiatives like referral schemes turn customers into advocates. This shows a key shift: scaling recycling depends not just on technology, but on getting more people involved, something TerraCycle is steadily building toward.