Growth Hacker, Vetcove

Purchasing inventory for veterinary hospitals can be time-consuming and expensive, as finding the best prices requires a lengthy process of researching suppliers and comparing their prices. Whilst some comparison tools do exist for veterinary organizations, existing solutions do not take into account custom negotiations, GPOs, or corporating pricing schemes, limiting the thoroughness of comparisons.

• Keep it Free - We’ll keep our core platform free and accessible to as many veterinary organizations as possible, so that no organization that can benefit from Vetcove’s services feels it cannot afford do so
• Put Vets First - We’ll ensure our strategic decisions are in the best interests of independent veterinarians and their staff, for whom Vetcove was created. We seek to promote the well-being of the veterinary profession as we grow and expand our services
• Display All Data - We’ll provide veterinary purchasers with as much data and unbiased product information as possible, so long as such data is legal and ethical to possess, to aid them in making good purchasing decisions that help their businesses
• Exclude No Supplier - We’ll never exclude any supplier, manufacturer, or diagnostic laboratory from our catalog for any reason, so long as veterinarians can reasonably make use of these entities’ products or services to further their practice of medicine
• Keep Pricing Private - Vetcove will never share, display, or make public your pricing between any supplier (distributor or manufacturer) and buying entity (clinic or GPO), even if de-identified or aggregated. Displayed supplier-specific pricing shall be limited to the one set of prices a given buyer already has access to
• Treat Suppliers Fairly - We’ll never promote one supplier over another for the same (or equivalent) product, or inhibit a supplier’s ability to compete on fair and equal ground. Suppliers will earn a veterinary organization’s business through fair pricing and value-added service
• Remove No Suppliers - We’ll never remove a supplier or manufacturer from our catalog without a court order, unless the party ceases to exist due to acquisition or insolvency, or removal is in the best interests of the veterinary community
• Rank Products Fairly - We’ll ensure products are ranked and discovered on their own merits. Visibility is earned through community sentiment, purchase popularity, a track record of positive reviews, and active manufacturer involvement in the community
• Disallow Dollar Bullying - We won’t offer services that allow a manufacturer, no matter how large or established, to gain superior competitive positioning using its size or deep pockets, at the exclusion of other, smaller manufacturers. Selling on Vetcove is pay to play rather than pay to win, and affords the same opportunities and affordable services to all manufacturers
• Police Product Reviews - We’ll police our platform to ensure the authenticity of all product reviews on Vetcove. Reviews will never be removed unless we discover a review originated from unauthorized account access, or describes use of a drug not approved by the FDA that can materially harm the manufacturer, veterinarians, or patients if not removed
• Encourage Discussion - We’ll promote cordial and respectful discourse among Vetcove users in all reviews, review comments, and Q&A sections. We will take swift action to uphold our Terms of Use to ensure our users feel safe and respected in their use of Vetcove
• Use Data Responsibly - We’ll use aggregated data responsibly to improve each clinic’s experience on Vetcove and for the good the veterinary community. Vetcove will never share personally identifiable or pricing data with any third party for any reason without explicit permission

Total funding: $53m