Senior Software Engineer, Paperless Post

Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.

Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.