Software Engineer, Lime

Lime, along with its competitors, has had to grapple with regulation in many of its target markets, but nonetheless has steadily increased its footprint. Since its launch, the company has facilitated millions of trips, making it one of the biggest companies of its kind. Interestingly, the CEO has stated that "cars are our true business rivals—not other scooter companies", suggesting that its biggest business challenge will be to get families to give up their second cars.

With a presence that spans an impressive number of regions - most recently Lime has begun operating in Qatar - the company has cemented itself in the micromobility market, and stands to profit from the increasing popularity of these types of services. Across 2022, a substantial increase in ridership enabled Lime to achieve a "full profitable year", with suggestions it will pursue an IPO in the near future.