Yotpo
eCommerce marketing platform
- 501-1000 employees
- B2B
- Marketing
- eCommerce
- Hudson Square, New York, NY
Jump to section
Company mission
Yotpo's mission is to provide brands with everything they need to create winning customer experiences, from discovery to purchase.
-2% employee growth in 12 months
Our take
The retail sector is continuing its decisive pivot towards eCommerce, creating a vast and growing market for innovative eCommerce tools and software. Yotpo is a SaaS-based eCommerce marketing startup offering integrated data-driven loyalty, SMS marketing, and review solutions, amongst others, on a single platform.
The company has already secured strategic partnerships with major eCommerce platforms including Shopify, Salesforce, and Adobe. In a sector where the breadth of reach is key, it is wise to deepen existing partnerships and continue with new acquisitions - both of which appear to have remained a priority for Yotpo alongside the launch of its eCommerce Retention Marketing Platform in 2023.
Its focus on a single platform and integrated experience is likely to be a success, as the spate of new eCommerce tools is creating a real need for streamlined and optimized management as the sector develops. If Yotpo can become the one-stop shop of choice for vendors of all sizes, it stands to capitalize well on the growing eCommerce sector.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Wellness and philanthropic programming and events
- Generous PTO, volunteer days, holidays and flex days
- Pension contribution
- Voluntary death in service policy
- Hybrid work model
- Individualized career development, rewards and recognition
- Cycle to work scheme
- Private healthcare, dental and optical included
Company values
- Glow Up
- Make the World Better
- Flex
- Bring Your Whole Self
- Casual Everyday
- Passionate
Funding (last 2 of 10 rounds)
Sep 2021
$30m
LATE VC
Mar 2021
$230m
SERIES F
Total funding: $449.9m
This company has top investors
Leadership
Tomer Tagrin
(CEO)Served for 2 years in the Israeli Defense Force, then founded Ikick and worked as a Chip Design Developer for Intel. Started working as a Contributor for The Next Web in 2010, and co-founded Yotpo in November 2010.
Omri Cohen
(COO)Served in the Israel Defence Forces for 2 years and then went on to become a student at the ASIC Team at Essence Security. Left after 1 year to co-found Yotpo.
Articles
Jobs (9)
People, HR, Recruitment