Director of Sales Enablement, Samba TV

In recent years, Samba TV has focused on making artificial intelligence and machine learning central to its offerings, marked by its recent acquisition of Disruptel. Integrating both company’s capabilities will assert machine learning’s presence in television by enabling the next generation of content recognition and non-intrusive ad unit development.

Moving forwards, Samba is continuing to integrate with numerous, wide-ranging companies to expand its product offering and market reach. Back in 2022, it also expanded its operations into Australia marking the start of its intent to expand into the APAC arena.