Whatnot
Live stream platform & marketplace for collectibles
- 501-1000 employees
- B2C
- Marketplace
- Toys
- Social
- Social Media
- Consumer Goods
- Marina del Rey, CA
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Company mission
Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.
54% employee growth in 12 months
Our take
The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
- Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
- Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.
Funding (last 2 of 7 rounds)
Jan 2025
$265m
SERIES E
Jul 2022
$260m
SERIES D
Total funding: $749.2m
This company has top investors
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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