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Demandbase

Go-To-Market engagement & marketing software

Demandbase logo
501-1000 employees
  • B2B
  • Marketing
  • Business Intelligence
  • Cloud Computing
  • Sales
Yerba Buena, San Francisco, CA

Company mission

To transform how B2B companies go to market.

Top investors

Few candidates hear
back within 2 weeks

-3% employee growth in 12 months

Our take

B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.

Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.

Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Health and Wellness Plans
  • Stock Options
  • Flexible Time Off & Holidays
  • Family Friendly Benefits
  • Remote Friendly
  • Inclusive and Open Company Culture
  • Professional Development

Company values

  • We win together - At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times
  • We make our customers successful - We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success
  • We are real - We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions
  • We do what we say we will do - What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them
  • We innovate with intention - Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t

Funding (last 2 of 7 rounds)

May 2017

$65m

SERIES H

Jul 2015

$30m

LATE VC

Total funding: $158m

This company has top investors

Leadership

Chris Golec

(Board Director)

Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.

Gabe Rogol

(CEO, not founder)

Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.

Diversity, Equity & Inclusion at Demandbase

  • Our employee resource groups (ERGs) provide spaces for community and connection, real talk, and education. With the support of Demandbase leadership, ERGs amplify the voices of members throughout our company and help us navigate the road to becoming a diverse, equitable, and inclusive culture. Groups include Black Impact Group, Hispanic/Latinx Group, Women’s Group, Neurodiversity Group & LGBTQ+ Group.

Jobs (15)

All locations

Software Engineering

People, HR, Recruitment