Enablement Business Partner, Showpad

Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.

Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.

Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.