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Imprint

Branded payments and rewards products

Imprint logo
101-200 employees
  • Fintech
  • B2B
  • Enterprise
  • Marketing
  • Payments
  • Credit cards
  • SaaS
Little Italy, New York, NY

Company mission

To make payments better for modern brands and their customers.

Top investors

Few candidates hear
back within 2 weeks

103% employee growth in 12 months

Our take

These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers.

While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards.

The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers.

Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. Its $75 million in venture capital raised in 2023 will go some way towards achieving these aims.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Leading configured work computers of your choice
  • Generous and flexible PTO policy
  • Fully covered, high-quality healthcare including fully covered dependent coverage
  • Additional health coverage includes access to One Medical and option to enroll in an FSA
  • 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
  • An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
  • Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Company values

  • Customer Obsession | We start with the consumer and work backwards. We put ourselves in consumers' shoes, we obsess about what they want and expect from our products, and we work vigorously to earn and keep their trust
  • Speed | Our single biggest advantage is speed. We have a bias to action, and we push to accelerate everything that we do individually and as a team. We count the days and always seek to shorten our cycle times
  • Excellent work | We insist on excellent work from ourselves and others. We are unreasonable in this pursuit and we do not compromise our standards for the sake of social cohesion
  • Personal growth | We are each dedicated to personal growth and to giving colleagues the opportunities and empathetic feedback to help them improve. We look for people who have the humility and courage to become the best at what they do
  • Intentional transparency | We share information by default and expect colleagues to provide relevant, well-reasoned feedback. We know transparency is critical to creating the best work and to making the best decisions and we strive to be candid at every opportunity
  • Inclusivity & empowerment | We bring our true and diverse selves to work. We know that a diversity of backgrounds and perspectives will allow us to build the best product, company, and culture

Funding (last 2 of 4 rounds)

Oct 2024

$75m

SERIES C

Nov 2023

$75m

SERIES B

Total funding: $203m

This company has top investors

Leadership

Previously VP of Operations & Strategy at WeWork. They were a Junior Partner at McKinsey until 2018. Originally trained as a lawyer at Duke University, before working as a Corporate Lawyer at WilmerHale.

Michael Pechman

(Head of Operations)

Portfolio Director of Thrive Capital until 2020. Before that, worked as a Product Manager at Google and as a Business Analyst at McKinsey.