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Smartly.io
AI-powered advertising technology company
- 501-1000 employees
- B2B
- Marketing
- Social
- Social Media
- Advertising
- Kluuvi, Helsinki
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Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
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back within 2 weeks
35% female employees
1% employee growth in 12 months
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok, and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour, and TechStyle.
Its suite of tools automatically creates ads and videos from product images, handling budget allocation, audience targeting, and where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving social media advertising trends has it well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Opportunities to Learn adn Grow: Maximize Learning is one of our company values which serves as the base for advocating for professional growth. In our culture which is built on trust, transparency and feedback, we aim to support and elevate Smartlies by learning on the job, continuous feedback, self-development, trainings, and mentoring
- Employee Health and Wellness is a priority: We firmly believe that health and wellbeing are key to our success. That's why we provide a variety of benefits that contribute to holistic wellbeing. Smartlies are offered generous healthcare packages* that aim to support physical health, along with mental health services that help in coping with everyday issues
- Total Rewards Approach to Compenstion: We value efforts that positively impact our growth, and we are intentional about measuring success. Smartlies' contributions are rewarded through compensation and benefits programs, as well as career development opportunities. We have bonus programs and annual performance reviews in place
- Hybrid Workplace and allowance to Work from Abroad: We follow a hybrid working model that includes two days per week at the office and the remaining three days as a personal preference, may that be remote or onsite. Smartlies also have the possibility to work anywhere in the world for up to 30 days or work at a Smartly location for up to 60 days each year
- Options Granted, Everyone is an Owner: We provide a company equity options program for all new hires. Our options’ vesting is based on 50% time with accelerator component and 50% company performance. On top of that, we reward exceptional performance with additional grants approved by the leadership team. At Smartly, everyone is an owner
- Work Life Balance is Encouraged: We respect and value that life also happens outside working hours. We firmly believe Smartlies can be their best only when they also have time to rest, relax, and recharge. Hence we strongly encourage taking time off and enjoy paid holidays, OOO time and family leaves
Company values
- Work Smartly: We make decisions nimbly, automate manual work and execute with speed as a habit. Working smarter, not harder, allows us to take care of our wellbeing and productivity in the long run
- Act Customer First: All our decisions are inspired by providing long-term value to our customers. We understand their needs by working closely with them and collaborate across teams and functions to solve their trickiest problems
- Build Trust: Trust is the cornerstone of any successful team and a must for fast decision-making and candid feedback. We builld trust by holding ourselves and each other accountable for our actions and decisions. If trust is broken, we go out of our way to restore it
- Maximise Learning: We learn fastest by boldly going for the biggest challenges — if we fail, we make sure to learn from it, teach others, and set the bar even higher on the next try. We champion radically candid feedback to help each other improve
- Practice Radical Candor: We engage with respectful and constructive feedback, seek to give and receive feedback regularly to level up our ways of working, both internally and with external stakeholders
- Take Ownership: Nothing is someone else's problem — we act as owners and work towards common goals as one big team. We optimise for the success of the whole company, not just our own
Funding (1 round)
Apr 2015
$2.7m
SERIES A
Total funding: $2.7m
Leadership
Tuomo Riekki
(Board Member & Advisor)Initially served as CPO of the company before transitioning into their current role in 2021. Also the founder of Focal and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Board Member)Initially served as CEO of the company before transitioning into their current role. Previously founded Metrify.io, Startup Sauna, and Funrank. Currently serves as a Board Member for various organisations.
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