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Zeta Global
Cloud-based marketing technology
- 1001+ employees
- B2B
- Big data
- Marketing
- SaaS
- Advertising
- Data Analysis
- Midtown South, New York, NY
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Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
This company has top investors
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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