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Persona

Identity verification infrastructure solution

Persona logo
201-500 employees
  • B2B
  • Security
  • Enterprise
  • Compliance
  • Privacy
  • API
  • Automation
  • Identity
SoMa, San Francisco, CA

Company mission

To create the ideal identity verification experience for your business and customers.

Top investors

Few candidates hear
back within 2 weeks

40% employee growth in 12 months

Our take

Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case

Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts

Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Mental health
  • Health and wellness
  • Bevsday (free drink on Wednesday)
  • Family planning
  • Professional Development
  • Catered meals
  • Wellness benefit
  • 401(k)
  • Unlimited time off
  • Parental benefits

Company values

  • People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
  • Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
  • Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
  • Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
  • Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
  • Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.

Funding (last 2 of 4 rounds)

Sep 2021

$150m

SERIES C

May 2021

$50m

SERIES B

Total funding: $217.6m

This company has top investors

Leadership

Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.

Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.

Endorsements

All

Nice people (1)

Open and honest communication (1)

Innovative product (1)

Jobs (32)

All locations

Software Engineering

Finance, Legal & Compliance